Skip to content

Giro Prolight Has Arrived

April 6, 2010

Giro helmets stand above the rest. Their safety makes them essential, while their comfort and style makes them legendary. Giro satisfies every cyclist, too, with models designed for everything from your daily commute to pro-level racing. However and wherever you ride, Giro has you covered!
In 1985 Giro was founded in Jim Gentes’ Santa Cruz, California garage, with the development one of the first truly light and comfortable helmets. Sales quickly boomed, and production expand into a neighbor’s garage. In 1989, Greg LeMond won the Tour de France sporting a Giro Aerohead, and the company truly took off. Since those early days, Giro’s revolutionary designs have lead the cutting-edge and their products have continued to grace podiums in all levels of cycling.

The original Giro Prolight set the standard for modern light-weight cycling helmets. Now, 25 years later the new Prolight redefines what an ultra lightweight helmet can be. After an exhaustive, ground up design and engineering process, Giro’s confident that their new Prolight is the lightest game in town. Bar none. And it’s remarkably well ventilated and comfortable too – a labyrinth of optimized internal channels allows the helmet to exhale hot, stale air like no other. And by specifying Italian made, featherweight webbing along with the new, minimal Roc Loc SL fit system, you’ll have to remind yourself that you’ve got a helmet on at all. Designing the Prolight was a true exercise in restraint that reminded us that simplicity really is the most important element of style. And performance.

Giro’s Brand Manager Kevin Franks tells all about this revolutionary helmet:

More on this helmet here, or better yet, stop by to see it in all of its lightweight glory today!

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: