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Parmer Location Opens With A Bang!

August 5, 2010

Bicycle Sport Shop comes to Cedar Park/Avery Ranch!

While the new store officially opened its doors on June 1, two July weekends saw Bicycle Sport Shop’s Parmer store christened with a series of Grand Opening events to introduce Bicycle Sport Shop to the greater Cedar Park/Round Rock area.

The festivities began on Saturday July 17, with the annual Bicycle Sport Shop Chipotle Ride.  Over 300 riders came out to brave the hills and wind on an out-an-back ride from the Parmer Store to the Andice General Store and back.  The ride was co-led by Bicycle Sport Shop’s own Super Squadra Team as well as a number of Austin Cycle Camp team members.

“The turnout was at least as large as any past Chipotle Ride that we’ve hosted at our Central location,” said Chris Carter, Bicycle Sport Shop’s marketing manager.  “That’s a testament to the amount of riders in this neighborhood as much as it is to the ride itself.  We couldn’t be happier with the participation and support for this great July tradition,” Carter added.

The full route was over 50 miles although many riders opted for shorter routes.  Everyone was treated to lunch from Chipotle and cold beer from Real Ale Brewery post ride, as well as massages from our neighbors at Massage Heights Avery Ranch.

Chipotle Ride participants lining up for lunch.

Austin Cycle Camp team members getting ready to set the pace!

Sunday July 18, saw Bicycle Sport Shop and partner Bike Texas team up for a kids bike extravaganza and bike rodeo.  This event provided kids a chance to learn bike safety skills and get some fun prizes.  Industry partner Clif Bar was on hand with snacks for the kids and folks from The Expedition School were out to talk about routes to school.  Children were taught the importance of helmet fit and signaling turns while riding, and practiced riding techniques on a closed, monitored course.  “The parents who came out for this event were really excited to see us actively teaching bike safety.  It was also really fun to see all the kids practicing their turn signals and riding the course again and again and again,” noted Leslie Luciano, Bicycle Sport Shop’s director of advocacy.

The following Saturday, July 24 was the “Try Tri” ride with Austin T3.  T3 coaches, including head coach Maurice Culley, as well as a host of T3 team members lead another 50 mile ride from the new Parmer store.  Of course, with some of these athletes training for Ironman distance races, some folks got off to an early start to get even more miles in, while others went for a post-ride run along Brushy Creek Trail.

“It was great to bring our weekend team ride out to Bicycle Sport Shop’s new location.  It means a lot to support such a great sponsor and the riding out here is really nice with low traffic and challenging terrain,” Coach Culley noted.

After the ride, Coach Culley gave an informational talk to participants who wanted to learn more about triathlon gear and a cookout lunch was provided by Texas Orthopedics and Real Ale Brewery.

Bicycle Sport Shop Mountain Bike Team

Mountain Bike Team welcoming our guests

Sunday, July 25, saw the Bicycle Sport Shop Men’s and Women’s Mountain Bike Teams host a skills clinic for over 50 riders looking to take their trail riding up a notch.  Participants were treated to everything from riding over curbs and learning how to lift the bike’s front wheel to rolling over teeters and clearing logs.  Everyone had a great time and some folks who never rode over a curb were quickly clearing logs and bunny hopping.  The team captains, Kathy Karpinski and Craig Kunz, were particularly happy with how many folks learned new skills and how all of the team members made a positive impact in the participants’ learning experience.  As part of our committment to give back to the community, a portion of our sales from the day were donated to the Williamson County Parks and Recreation Department.  Upon learning of our $2,250 donation, Randy Bell, Assistant Parks Director commented that he was pleased to “talk with [Bicycle Sport Shop] customers and staff about Willaimson County Parks.  We certainly appreciate your support and look forward to a great partnership with your new store.”

Randy Bell (l) accepts doantion for Brushy Creek Trail from Parmer store manager Josh Brown (r).

Each of the events saw a lucky Bicycle Sport Shop customer win a prize package that included various goodies, including a bag from Chrome or Timbuk 2, t-shirts, jerseys, tires, pumps, as well as items from our neighbors on Parmer, and more.  One lucky winner, Andrew Hays, won a $2,500 bike package from Bicycle Sport Shop!

Of course, we couldn’t have done any of these great events without the support of our neighbors and partners.  We’d like to thanks the folks at Chipotle, Real Ale Brewery, Texas Orthopedics, Z Tejas Avery Ranch, our neighbors on Parmer at Baskin Robbins, Martinizing Dry Cleaning, and Taco Bell, as well as the folks at Massage Heights Avery Ranch.  Our Grand Opening Celebration was a big success because of your valuable contributions!

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