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Bicycle Sport Shop Partners with Komen Austin, Team Dell for October 2010

September 28, 2010

Bicycle Sport Shop is rallying the cycling community to help take on cancer in a big way with two of the biggest names in the fight: Komen Austin and Team Dell!  We’re encouraging cyclists to meet their own fund raising challenges in the effort to find a cure, and we’re challenging you to join us and to make a statement in the fight!

Tape for the Cure!  Bicycle Sport Shop Takes on Breast Cancer with Komen Austin!

Come in to any Bicycle Sport Shop location in the month of October and make a $10 donation to the Austin Affiliate of Susan G. Komen for the Cure® and get pink bar tape for your road or cyclocross bike, or pink grips for your hybrid or mountain bike installed! That’s a $34 value for  a $10 donation to the fight against cancer! October is national Breast Cancer Awareness Month, and your participation in Tape for the Cure will show everyone your dedication to the cause!

Your support for Komen Austin goes to help folks like Rachel Belkin.  Rachel is a wife and mother of two who tutors children and writes a blog on money saving tips and coupon use—she’s the Cha Ching Queen.  At age 31, Rachel went from relative good health, to finding a lump, to a cancer diagnosis, to surgery and the beginning of treatment over the course of ten days last Fall.

One year later, Rachel’s life is returning to normal, part of that has been getting active and exercising again, including cycling.  Riding the neighborhood with her young boys in tow in a trailer has been tough post treatment.  We were happy to help her with a trail-a-bike (so her older son Evan could help some with the pedaling!) and to get her a couple of pieces of useful equipment as she continues down the road to recovery.  Of course, she had to take part in our Komen Austin promotion and get the pink bar accessories for her and her husband’s bike too!

Join Rachel and her family and us as we help Komen Austin and raise awareness of National Breast Cancer Awareness Month, and make a great statement on your next ride with your pink tape or grips!

Bicycle Sport Shop Sponsors Team Dell

Bicycle Sport Shop is proud to be the bike shop sponsor for Team Dell, one of the largest corporate fund raising teams participating in the Austin LIVESTRONG Challenge on October 24th.  Team Dell consists of Dell employees, friends, and family members dedicated to honoring those individuals they have lost to cancer and advocating for cancer awareness, early detection, research, and the support of cancer survivors and their families by raising funds for the Lance Armstrong Foundation.  Team Dell provides team members with team gear, groups to train with and training programs via Well at Dell Fitness centers and an informative weekly newsletter.

Bicycle Sport Shop’s support for Team Dell has included special discounted Team Dell gear purchases, special shopping nights, a raffle for a 2011 Specialized Roubaix Pro road bike, and free bike safety checks, along with a healthy dose of encouragement for those getting ready to run or ride down a cure for cancer later in October.  Portions of certain purchases made by Team Dell members at Bicycle Sport Shop are donated to their fund raising efforts, and each Team Dell member that raises a certain amount earns the coveted Team Dell/Bicycle Sport Shop cycling jersey or running top!

Currently closing in on 200 members and growing daily, Team Dell is NOT just for Dell employees!  “That’s one of the best things about this.  It is a collective effort” says Team Dell member co-captain and liaison to the shop Gary McAlea.  “We’re all in this together and by joining forces with vital partners like Bicycle Sport Shop and Specialized, and folks who are friends and family members of Dell employees, we’re able to make a bigger impact,” added McAlea.  “Anyone that wants to join Team Dell and wants to earn the benefits that only Team Dell members receive can sign up for our Team Dell emails and they can learn how to join us.”  You can also visit the Team Dell Facebook page.

It’s been a pleasure to support this committed group of fundraisers, and to see the positive impact they’re making.  We’re excited to see them at the Austin LIVESTRONG Challenge ride on October 24 and we’ll be there to support them before, during, and after the event!

To ”Join The Fight” and Team Dell, sign up for the 2010 LIVESTRONG Challenge today!

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